Second, design a blog that reaches your target audience.

Second, design a blog that reaches your target audience.

Who do you really want to sell houses to? Do you want to sell multi-million dollar homes, homes for first-time home buyers, homes for growing families, or housing for senior citizens? Knowing who your target audience is will help you define your content. After all, there’s no reason to talk about budgeting and low income loans if you’re selling to millionaires. Think demographics, community, and client needs.

Third, only focus on real estate related topics.

It’s easy to want to talk about family and friends, the new pet you got your daughter for Christmas, or the vacation you just got back from. Heck, you’ll probably even want to post photos of those events, but don’t. Save those posts for a “personal blog” which you can easily link to from your “about me” web page.

Use your real estate blog to discuss issues that relate to home buyers and home sellers. Discuss the real estate market, talk about the latest trends in home buying, how to increase the sell price of a home with a few simple changes, what to look for when buying a new home, city information, and so on.

Fourth, use affiliate links and recommendations sparingly.

Thanks to the advanced technology of blogging software, like Wordpress.com, search engines are finding it easy to keep up-to-date with the latest information on the Internet. That’s great news for bloggers everywhere, but there is one drawback—viewers who aren’t your target audience.